Ziyun Oriental specialises in providing comprehensive investment feasibility analysis reports, tailored to meet the unique needs of a client's service, product, market or concept. Purple Cloud East understands that making informed decisions is critical to success. We aim to help companies identify potential risks and challenges, as well as market opportunities.

We help businesses through our feasibility reports:

(1) Demographics and Trend Analysis: The team uses our proprietary software to analyse demographic trends, age, gender, income, household size, consumer spending and other important data. Market areas can be pinpointed down to a radius around the venue, county or even census tract. This helps clients understand the potential size and profile groups that appeal to their audience.

(2) Competitive Assessment: this is a comprehensive overview of the major competitors in the market. The competitive assessment examines their strengths, weaknesses, service offerings, products, differentiators, and other factors that can affect the success or failure of a new market entrant.

(3) Predictive Analytics: the team performs advanced price point and demand analyses. This advanced service involves predictive analysis and modelling, as well as complex pricing models to determine price elasticity and optimal price points.

The final report explains the potential successes and barriers to market entry for a new product, service or location through an independent and objective lens. The team provides recommendations in each report to increase traction and demand. These reports help companies improve operations, marketing and strategy around new concepts.

Purple Cloud East acts as a true consultant, analysing the market, understanding the competition and estimating customer interest, attraction and demand.